Since 1973, they’ve more or less stayed the same. But now, Stan Smith sneakers need to change. Not in how they look, or in how they feel — but in how they’re made. It’s time the classic shoe became more sustainable. Became truly timeless. Without sacrificing the infamous design, we’ve reinvented the Stan Smith sneaker with a recycled PRIMEGREEN upper to do right by it. A new standard in sustainability, crafted in a classic silhouette. Because style and sustainability shouldn’t just go hand in hand, they belong on your feet.